1	IP GeoLocation Online Border Control Tom Miltonberger SVP Products tom@quova.com
2	Agenda IP Geolocation Overview Border Control Regulatory Challenges and Issues
3	IP GeoLocation - Key Benefits Know the location of every web visitor Up to 99.9% country level accuracy State level and down to metropolitan area No impact on user experience No user action required Real Time No cookies or software downloads Difficult to spoof Possible to detect anomalous activity Easy to deploy and integrate
4	What is IP GeoLocation
5	IP Geolocation Techniques
6	IP Geolocation IP Geolocation can reliably locate web users 99.9% Country Accuracy Ability to detect anomalous behavior However… Even the best solutions are not perfect IP Geolocation solutions can vary widely in quality and completeness of information
7	Solution Components Border Control System and Processes Tiered Border Control System Best of Breed System Components Integrated Business Processes Constant Improvement Processes Regulatory Approach Set effective yet practical goals Verification Enforcement
8	Border Control – Tiered Solution
9	Regulatory Challenges Difficult to quantify performance Establish baseline “best practices” Leverage 3^rd party audit standards Online world is constantly evolving Require constant improvement processes Business realities (aka, cost to operators) Need to define “Good Enough” Consistency between regulatory environments Create equal playing field for all participants