Senior Vice President, Government Relations, BMM Testlabs
André has spent over 20 years in government relations providing intellectual capital through education, guidance, and decision-making options for gaming regulators.
He is a renowned and respected expert in his field; joining BMM after serving in his former role as UNLV Executive Director for the International Center for Gaming Regulation.
As BMM’s SVP of Government Relations, André is responsible for government relations in both Europe and North America
Various industries and sectors around the world rely increasingly on the use of big data and AI to promote efficiencies in delivering products and services to their various markets. The gaming industry is no exception. In fact, being a games-driven industry, it has found itself in the middle of the AI led transformation which is having a profound impact on how the gaming industry is being managed and operated.
The role of AI in the gaming industry is by no means limited to just online gaming anymore but extends to every gaming vertical (i.e. casinos, lotteries, betting, bingo) delivered through both the online and offline channels. AI varies widely from predicting more accurately the outcomes of event-based games to better understanding and managing risks associated with sports betting; preventing cheating within casinos; and improving customer services.
The big question is whether AI can become a useful tool in monitoring, highlighting and preventing addictive behaviour, an area which all gaming operators battle with.
André will also be a panel discussion participant for the session titled 'Blockchain: Implications for gaming’s public and private sectors'.