Head of Digital, 2CV Research
Jack is Head of Digital at 2CV research – leading the development of best-in-class digital research methodologies used by 2CV’s global team.
His work at 2CV spans private, public and third sector clients. With nearly a decade of experience working on qual and quant projects – Jack is methodology agnostic, with a passion for both disciplines and everything in-between.
Jack has worked extensively in the gaming sector – both for commercial gambling clients (Camelot) and in the regulatory space (UK Gambling Commission). Jack is currently leading a three-year program of quarterly digital qualitative research on behalf of the UK Gambling Commission.
In this presentation we will share the findings of work completed on behalf of the UK Gambling Commission – exploring what motivates people to gamble and how does gambling fit into the day-to-day life of the average person. We will share key insights from the research and introduce a set of motivational typologies identified through in-the-moment tracking of gambling behaviour.