Director, Sophro, United Kingdom
Dr Parke is director of Sophro, a consultancy that specialises in research and policy relating to gambling. He has a PhD in gambling studies and extensive experience working across UK, Europe and he's collaborated with international projects relating to topics such as gaming machines, internet gambling, consumer needs in gambling and responsible gambling.
Dr Parke is an experienced presenter and has recently conducted collaborative research with the support of Unibet to understanding the dynamics of risks in internet gambling.
This session will explore the relationship between game design and problematic play based on the past 50 years of research. It’ll consider the challenges in performing research and applying it to real world issues in regulatory, commercial and political contexts. Finally, the sesssion will delve into a new and innovative approach to help industry and regulators put responsible game design at the heart of their responsible gambling and consumer protection strategies.
Dr Parke will also be taking part in the panel discussion 'The light side of the (Caribbean) moon: Positive play and safe gambling practices'.